Fundraising is one of the process of collecting money and necessary resources from various companies and agencies such as individuals, businesses, firms, charitable foundations and moreover governmental organisations for non profit enterprises as voluntary contributions.
Previously people used to gather funds in the form of donations by personally requesting people on the streets and moving to their doors. This type of fundraising is also known as face to face fundraising. But, with the advent of technology a new forms of fundraising, such as online fundraising has been a boon for non profits.
By Fundraising, money is collected by various non- profit organisations and used for necessary tasks. These tasks may be related to religious work, any social cause, public broadcasters, political campaign, environmental issues etc.
Online fundraising software provides opportunities to help nonprofits to contact potential donors and moreover build relationships with them and offer suitable giving options. There are many advantages of Software packages which provide integrated contact to databases and tracking, as well as online and e-mail solutions.
The fundraising software for non profits is used to make a simpler process by creating various types of specialised reports, making fundraising management. Fundraising software’s are free as well as paid (fee is charged). One of the advantage of paid fundraising software’s is that it provides service as regular national change of address updates and high level technical support .But in both types of software’s information is permanently stored on the web. The records of the persons who donates is backed up time to time and can be make available anywhere and any time.
Another one of the most important feature of non profit fundraising software is to locate online tools for accepting donations and building relations. Moreover, non profits develop websites by making best use of packages which accepts online donations. These websites becomes a sort of address for donors where they can inspect an organization’s event calendar, recent news and updates as well as easily donate with a few clicks and a credit card.
Online fundraising software packages provides benefits to non profits by providing templates for e-mails communication with donors and additional tracking abilities. Thus, online fundraising software is a reliable tool for non profits.